Vinamilk, Balloons
Harbinger of Sales.
Lowe Worldwide debuted Vinamilk’s latest product in this candid portrayal of Vietnam’s diverse culture and landscape. Thousands of balloons, most of them cg - represent the peoples connection to the popular beverage and charitable contribitions behind it. Director Douglas Avery and Producer Matt Caltabiano travelled throughout the country’s rural and urban havens to capture each natural scene unfolding below the balloons’ course. Spots for brands already saturated within a given market are often expected to maintain loyalty, however Vinamilk claims a 167% increase in sales directly related to this ad.
Highlights
- Photoreal CG
- Mass Animation
- VFX Compositing
- PAL Finish