Under Armour, “It’s Cold”
Jason Zada | Tool
Fierce performances by All-Star Bryce Harper and Super Bowl Champ Jason Pierre-Paul in this brisk spot about the dedication required to be a pro among pros. Shot in three states during Summer, most of them in daylight – our job was making things cold and wet enough to convey Under Armour’s durability through Winter via: sky replacements, cg breath vapor, snow & rain particles, day for night color correction and even a stadium extension. Directed by Jason Zada at Tool. Edited by Brett Nicoletti.