Kia Motors, The Big Deal Event

Beauty Light, In Motion

David & Goliath conjured this rollout of Kia’s new fleet to play inside an immaculate hangar amidst the manufacturer’s irresistable offer. Soft-lit automotive beauty setups previosuly reserved for static shots of real cars, or moving shots of cg ones were liberated by director Douglas Avery and producer Matt Caltabiano’s approach of shooting inside a giant Photobubble. We completed the ethereal debut with a cg hangar, ground replacement, cg reflections of the cars in the floor, set extensions and animated highlights.

Highlights

• CG Environment
• Photography Supervision
• Automotive Cleanup
• VFX Photography Supervision
• Set Extensions
• Finishing