GM Canada, Reflections
Not your average doppelganger.
The resemlblance between an Olympic athlete and modern automobile are closer than you’d think, especially when gracefully depicted together in a spot like this from MacLaren McCann. We previzualized how to accurately film each talent reflection plate in reference to cg builds of the city locations, their reflective surfaces and intended camera direction. The dilligence solved technical setup and rigging challenges prior to shooting so we could remain focused on creativity and finesse throughout post. The campaign served GM Canada well as an Olympic tie-in and is yet another example of Giantsteps’ seamless international workflow.
Highlights
- Photography Supervision
- Visual Effects Compositing
- CG Camera Previz
- Finishing